How to clean up a brand in 14 days, 6 cities and 10,000 tweets

Following an intense two week campaign by Greenpeace, Burberry agree to rid their clothes of toxic chemicals.

Burberry commit to detox

This week designer label Burberry committed to rid their children’s clothes of toxic Little Monsters, after 14 days of intense campaigning by Greenpeace.

The campaign involved a social media storm by concerned parents, fashionistas and activists, plus outraged mannequins storming out of their flagship store in London. Greenpeace volunteers in five other countries, from Beijing to Jakarta, the Netherlands and Mexico, visited Burberry stores, calling on the brand to clean up.

On their blog, Greenpeace said: “These commitments are proof that when people join together we can bring about real change.”



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