E-tailing giant, Amazon have launch a new green online store. Amongst its offering is eco-apparel.
Amazon has launched a new shopping site called vine.com that will only sell environmentally friendly products.
Every product must fall in to at least one of their specially designed categories: they must be designed to remove toxins, energy-efficient, natural, organic, powered by renewable energy, reusable, made of sustainable materials or water-efficient.
Amongst the product ranges is apparel and accessories for both men and women. Although the designs are unlikely to blow you away, it could be good for stock items, such as legins, pants, as well as children’s wear.
The site also allows shopper to shop for products made within 100 miles of their home. However as the site is only available Stateside it’s unlikely to be of much benefit to UK customers at present.
Of course Amazon in general is not a particularly eco-friendly company. According to Greenpeace 64% of the electricity Amazon uses for their cloud operations comes from dirty coal and dangerous nuclear power. What’s more they’ve been reluctant to admit to the environmental impact of their operations.
Josh Dorfman, the Vine site leader, told the New York Times: “It’s a fair point that no matter how you’re going to engage in commerce, there’s going to be an environmental impact. We’re not promising to be the greenest company right away, and we’re owning up to the fact that it’s not the way we operate across the entire company.”
So for now Vine might be one option for shopping sustainably in a world full of unsustainable online options.