The good, bad and ugly of Adidas

war-on-want-olympic-park-projection-adidasAdidas is working to integrate a waterless dying system in to it’s products. But while saving water, a charity claims that the sportswear giant still refuses to pay their workers a living wage.

In a bid to make the company a bit greener, Adidas are working with new technologies to reduce their water consumption. And saving on water is no bad thing when you consider that conventional dying methods use 100 to 150 litres of water per kilogram of fibre.

Adidas’ DryDie system uses a pressurized form of carbon dioxide, reducing the need for water. The DryDye system also uses 50% less energy and 50% fewer chemicals. The process is expected to save them 1.2 million litres of water.

Yet in what seems to becoming a pattern amongst fashion brands, their focus on small environmental wins is overshadowed by the continuing exploitation of human rights. The charity War on Want are targeting the Olympic sponsor following claims that workers are being paid as little as £10 per week. Adidas deny these claims.

Last weekend War on Want projected a 65ft image on to a building opposite the Olympic Park, which greeted sports fans as they left the site following the 100m final. The projection included the Adidas logo and the campaign slogan Not Alright Here, Not Alright Anywhere

For further information about the War on Want campaign visit

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